Free from 7 harsh ingredients

Alcohol Free

Silicone Free

Mineral Oil Free

Colorants Free

Parabens Free

Hydroquinone Free

Artificial Fragrance Free

Five actives doing five different jobs

Brighten. Defend. Hydrate. Soften. Smooth. One bottle. Every shower.

Daily body care

Six wins from one shower

Gentle deep cleansing, post-shower hydration, softer skin texture, brighter tone, daily-use safe, refreshing citrus scent. Built into one 99% Derivative Vitamin C formula for morning and evening use.

Whitamin C series

Glow starts in the shower

Brightening built into the step you already do every day. 99% Derivative Vitamin C works on dullness and uneven body tone every time you wash, no extra brightening step needed.

FAQ

It's the brightening complex inside the formula, made up of stable Vitamin C derivatives — primarily 3-O-Ethyl Ascorbic Acid alongside Ascorbic Acid. The "99%" refers to the purity of the active blend. The ethyl form is more stable in water-based washes than pure Vitamin C, which oxidises on contact with water.

Yes — those high-friction zones are exactly the areas it's built for. Daily use of Vitamin C on dull body skin gradually evens out tone over 4-6 weeks. Apply daily SPF on exposed body skin to avoid undoing the work.

15-30 seconds of lathering across damp skin, then rinse. It's a wash-off cleanser, not a leave-on treatment — leaving it on longer doesn't push the actives deeper, and can dry out skin.

First week: skin feels softer and looks fresher straight after every shower. Weeks 4-6: gradual evening of body tone and reduction in dullness on elbows, knees and underarms with consistent daily use. Long-term results depend on daily SPF on exposed body skin.

The 7-Free formula removes the most common irritants in body washes (paraben, hydroquinone, mineral oil, colorant, silicone, methyl alcohol, artificial fragrance). It does contain Sodium Laureth Sulfate, which can be drying for very reactive skin. Patch-test on the inner forearm for 48 hours before full-body use if your skin reacts to standard body washes.

Vitamin C can mildly tingle on freshly broken skin. If you've just shaved, wait 5-10 minutes before applying, or use it before shaving instead.

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