Hair It Hya Keratin Intensive Hair Treatment 120g

A rinse-off intensive treatment for hair that's been chemically processed, heat-styled, or just dried out by hard water and sun. Sits closer to a salon mask than a daily conditioner. Three minutes after shampoo, twice a week.

Why this, not a conditioner
Daily conditioner is a quick smoothing layer. This is the deeper repair step — higher conditioning load, longer contact time, more protein content. Use it instead of conditioner once or twice a week, not in addition to.

The two actives
Hyaluronic acid in multiple molecular weights — surface molecules add slip and shine, smaller fragments penetrate into the hair shaft to hold moisture. Hydrolyzed keratin (the same protein your hair is built from, broken into small fragments) binds to weak points along the cuticle, helping to replace what bleach, color, and heat tools strip out.

How it feels
Slightly thick on application, easy to control. Rinses clean. Hair detangles easily under the shower. Once dry, softer and with more movement than after a standard conditioner.

What it does, and how
- Multi-weight hyaluronic acid — pulls and holds moisture inside the strand, not just on the surface
- Hydrolyzed keratin — binds to damaged sites in the cuticle to reduce roughness and breakage
- Behentrimonium chloride + methosulfate — conditioning agents that lay the cuticle flat, which is what creates visible shine
- Dimethicone — seals in moisture and reduces friction between strands so hair tangles less
- Cetyl + cetearyl alcohol — fatty alcohols (the good kind) that soften the strand without weighing it down

✓ Softens damaged, color-treated, and chemically-processed hair from the first wash
✓ Adds shine by laying the cuticle flat (rougher cuticle = duller hair)
✓ Reduces tangling and breakage during wet detangling
✓ Multi-weight hyaluronic acid pulls moisture into the hair shaft, not just the surface
✓ Hydrolyzed keratin binds to weak points in the cuticle where damage shows
✓ Helps shield strands during heat styling
✓ Three-minute contact time, no shower cap needed
✓ Rinses clean, no greasy buildup on fine to medium hair

1. Wipe the exterior with a soft, dry cloth after use.
1. Shampoo as usual. Squeeze out excess water with a towel until hair is damp, not soaking.
2. Scoop a coin-sized amount (more for long or thick hair). Warm between palms.
3. Apply from mid-lengths to ends. Keep it off the scalp.
4. Leave on for 1–3 minutes. Comb through with fingers or a wide-tooth comb to distribute evenly.
5. Rinse thoroughly with lukewarm water until the water runs clear.
6. Use once or twice a week. Up to three times a week for very damaged hair.3. Clean the PVC front window with a soft cloth only. Avoid paper towels or abrasive sponges, PVC scratches don't buff out.
4. Keep away from alcohol, perfume sprays, acetone, and oil-based products on the exterior. PU leather discolors on chemical contact.
5. Store with the zipper closed and a few items inside to help the cube shape hold over time.

WATER, GLYCERIN, DIPROPYLENE GLYCOL, PROPYLENE GLYCOL, CETYL ALCOHOL, DIMETHICONE, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, BEHENTRIMONIUM METHOSULFATE, FRAGRANCE, CAPRYLYL GLYCOL, DISODIUM EDTA, BENZYL SALICYLATE, HYDROXYCITRONELLAL, CENTELLA ASIATICA EXTRACT, BUTYLENE GLYCOL, 1,2-HEXANEDIOL, SODIUM HYALURONATE, CHENOPODIUM QUINOA SEED EXTRACT, HYDROLYZED KERATIN, ETHYLHEXYLGLYCERIN, HYDROLYZED CORN PROTEIN, HYALURONIC ACID, HYDROLYZED HYALURONIC ACID, HYDROLYZED SODIUM HYALURONATE, HYDROLYZED SOY PROTEIN, HYDROLYZED WHEAT PROTEIN, HYDROXYPROPYLTRIMONIUM HYALURONATE, POTASSIUM HYALURONATE, SODIUM HYALURONATE CROSSPOLYMER, SODIUM ACETYLATED HYALURONATE.